Antique Shop Sales Letter

Sales Letter Antique Shop. Do you have some form of “guest book” at your shop?  

Chances are, if you have a business like antiques, you do have a log to keep track of your precious guests.

Do you use this “book” or “computerized system” to store all of your customers’ information, but are unsure what to do from there?

Since it is unlikely to offer coupons or sales in your line of business, you should send this friendly letter to thank those that provided their contact info, while also taking the time to remind them what you have to offer!

A sales letter like this one is not only the perfect way to keep your potential clients 'in the know' but it will also impress upon a personable quality in regards to your business.

Wouldn't you prefer to shop with a company that exemplifies warmth and a personable regard?  

Sure you would!  Try this sampler out.


Dear ________,

Thank you for signing our guest register when you paid our antique store a visit. We hope you found our assortment of antiquities interesting. Of course, we are always purchasing new items, so we encourage you to come in and browse often.

In addition to buying from other dealers in Europe and in the United States, we also make purchases from individuals. If you have any antiques that you are interested in selling at this time or at any time in the future, we would be happy to come to your home to look at the pieces and make you an offer.

Either way, we will be looking forward to seeing you soon.

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