Appliance Store Sales Letter 

Send this Appliance Store Sales Letter to welcome new residents to your city and inform them of the service you have to offer them. 

Many people moving into a new home will be in need of appliances.

Unsure of where to go, they will often just flip through a phone book and randomly pick a place.

Sending out this letter will almost guarantee that they will call you first!  

Additionally consider throwing in a coupon or gift certificate to really seal the deal! 

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Dear ______________,

Welcome to the city of     [city]      We are pleased that you have chosen this as your new home and know that you will enjoy living here.

[name of firm]     has been in business since    [year] and carry a complete line of the finest brand names of appliances available.  In addition to new appliances, we also offer rebuilt and used models which are sold with our personal warranty.  

We will also accept your older appliance as a trade-in if you decide to purchase a new one from us.  Should you require service on one of your appliances that is no longer under warranty, our service department will make the necessary repairs and provide you with a one year guaranty on all parts replaced.

As our way of welcoming you as a new customer, we have enclosed a certificate which entitles you to a 5% discount on any purchase of new merchandise over $100.  Please come and visit us soon.


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