Bank Sales Letter. Send this letter to thank your new customers for opening an account with your bank. Remind them what makes you stand
out above your competitors and welcome them as part of your "family".
Explain the additional services you offer that you feel they may benefit from - such as mortgage or car loans….or even trust services.
A wonderful suggestion is to enclose any supporting brochures that will be helpful and will provide more details on the programs and services offered.
Finally provide your contact information should they wish to reach you regarding any questions or concerns!
Let me take this opportunity to personally thank you for choosing our bank to handle your account. I know a great amount of care goes into choosing a banker, and your decision reaffirms my belief in the old fashioned ways of banking. We believe our depositors enjoy the personal contact they receive at each one of our branches.
Be assured that the personal banking concept enjoys our greatest commitment. We employ the latest technology in computers, however, we will never abandon our personal commitment to you, the customer, our greatest asset.
I hope you will investigate our trust services, and feel free to use any of the many services we have designed to make your banking experience as enjoyable and comprehensive as possible.
I have enclosed our latest financial statement for your review, along with a descriptive brochure of the many services available to you.
If I may be of any help in the future, please feel free to call upon this office.