Bridal Shop Sales Letter. Being in the wedding or bridal business, you know you have a very specific target market – recently engaged couples!!
And what’s even better is you can easily locate these “customers” by browsing your local newspaper for engagement announcements.
Once you have the contact information for these folks, mail this letter to introduce your business and invite them in for a free consultation.
Give them a short description of some of the services you offer and provide your contact information so that they can easily reach you.
If possible, consider enclosing a company brochure or two!!
Sending this letter is sure to bring you new business!!
It was with great pleasure that we read of your recent engagement. Please accept our congratulations.
[name of shop] provides a free consultation service to brides to be and we invite you to come into our shop to see the exquisite wedding gowns we carry.
Since we specialize in bridal parties, we have gowns for bridesmaids, flower girls and mothers. We also carry a full line of tuxedos which can be purchased or rented for the occasion.
We hope you will come and visit us. We will be happy to tell you about our layaway plan when you are here.