Customer Incentive Program Announcement

Why would you ever need a Customer Incentive Program Announcement letter?  Why, to get more customers buying and buying 

customers to buy more!  Rev up your revenue with this appealing sample letter.

No matter the wares you sell, merchandise you build and deliver, or services you provide, if you want to keep customers coming through your doors (both virtual and physical) you need to give them some incentive to do so! 

A quick fix can be an incentive program such as the one mentioned in this sample letter, and before you jump to the wrong conclusion, we assure that this is an easy start.

The following sample announcement is sure to entice some new business in your direction.

When you reward your customer for turning to you when in need and every every one profits from the win-win!


Dear ____________,

As a valued customer of [name of company], we couldn't wait to bring you the good news.  This letter is to announce the incorporation of our new customer incentive program (CIP?). 

Well, maybe we haven't thought of a great logo for it yet, but if you read on I think you'll agree that no matter what we call it, it's super!

Starting on June 1st, a record of your account with our store will be maintained on a cumulative basis for a period of one year.  Once your purchases have reached $500, you will be automatically entitled to a 5% discount on any order placed, including orders for sale items.

When your orders have reached the $1,000 mark, your discount will increase to 10%.  A $1,500 accumulation of orders will entitle you to a 15% discount and once you have reached $2,000 you will receive 20% off all merchandise orders.  We think it's a great idea and hope that you agree.

Won't you send us a purchase order today to get you started on your way?  If you think of a good name for us to tag onto this new discount program, please let us know!


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Preferred Customer Sales Announcement
Announcement of Special Discount Offer
New Customer Welcome Letter

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