Lapsed Subscription Renewal Offer

Keep those readers reading with this Lapsed Subscription Renewal Offer form.  Keep a sample form like this on-hand, because the longer they

go without the service, the more likely they are to leave it completely.

Whether it’s a subscription of Vibe Magazine or Reader’s Digest, this template applies to all literary subscribers.

Sometimes to keep your loyal readers reading, all they need is a little nudge, a minute reminder.

This form does just that. 

Alert subscribers to a need for renewal and simultaneously remind them of their past satisfaction and loyalty.


Dear ____________,

Having had the pleasure of mailing you [name of magazine] every month for the past three years, we were wondering if perhaps you haven't realized that your subscription ran out in __[month]___.

We mailed you our __[month]__ issue and have not yet removed your name from our subscriber's list inasmuch as we felt that you may be unaware that it is time for your renewal.

We have enclosed our renewal subscription card for you which provides for 12 issues of __[name of magazine]__ at the low price of $______ per issue, or $_____ less than the newsstand price.  As you can see, this represents a substantial savings. 

We are looking forward to hearing from you soon.

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