New Customer Welcome Letter

New Customer Welcome Letter. Great news – you’ve landed a new customer! But that’s only the first step.  Now you need to focus your

energy on making sure they stick with you! 

Use this letter to show your appreciation, while marketing some of your products or services at the same time. 

Don’t settle for “one time customers” when you don’t have to.

As you greet your new customers – tell them why they should continue using your firm.

They will appreciate the welcoming gesture and be reminded why they became your customer in the first place!


Dear __________,

The [name of firm] would like to welcome you as a new customer to our firm.  We know that you will be extremely satisfied with our line of products and the service we provide to our customers.

You are invited to purchase our merchandise on our regular open account terms, [set forth terms].              Our credit manager, [name], will be happy to discuss any aspect of our credit policy with you at your convenience.

I am enclosing our catalog and price list for your review.  I believe that you will find our prices competitive and in keeping with industry trends.  Throughout the year we offer our valued customers frequent discounts as an incentive and as a showing of our appreciation.

I do hope you will afford us the opportunity to serve you in the near future.


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